01
Quiet We’re Dreaming 2023
Quite We’re Dreaming is rooted in the romanticization of film—not just the image, but the entire chemical, physical, emotional process. The visual brand draws from experimental development methods, the 90’s London punk scene in, and a reverence for tactility without feeling nostalgic or precious.
Nothing here is sterile. It’s a project about loving film so much that you smear it, break it, burn it—and build something new from what’s left, with an inherent appreciation for slowness, strangeness, and analog craft. Something that felt like it had been pulled from the print tray, still wet.
The identity balances tension: structure vs. slippage, technicality vs. gesture, boldness vs. blur. Proudly from Philadelphia, QWD is the only ECN-2 lab in the US.
Jeremy Saltry
Emily Lee
Henry Stockwell
Phillip Sheldon
Lex Wood
02
Westmoreland Sanctuary 2025
Westmoreland Sanctuary is not just a preserve—it’s a place where young minds and old trees meet. The new brand system repositions the sanctuary as an educational partner and comm-unity resource, while maintaining the quiet integrity of the land itself.
Instead of presenting a fixed identity, this system is plural and adaptive—like nature itself. It invites participation and evolves as the sanctuary’s community grows.
At Westmoreland, environmental education isn’t one-size-fits-all—it flexes to meet kids, teens, families, and adults where they are. The brand reflects this with a modular logo system built around organic forms and adaptable identities.
Ann Paul
Stephen Miller
Brianna Gutierrez
03
Deel 2025
I joined Deel as the third member of the in-house creative team during a pivotal moment in its growth. What started as a scrappy SaaS brand was rapidly evolving into a global leader—and the identity had to grow with it.
We explored multiple brand directions, including new logos and fresh typo-graphic systems, before ultimately deciding the existing mark still held stock and recognition in the market. That decision shaped the approach: evolution over reinvention.
I helped define the brand’s voice and visual tone—balancing corporate clarity with a sense of momentum and moder-nity. Clear communication, global reach, and a design system built to scale. Deel needed to feel fast, global, and totally unmistakable from 100 feet away, and I helped build a system to do that.
Jola Aerts
Tory Van Wey
Tyler Bradley
Jean-Babtiste De Marco
Ope Aluko
Cherihan Hassun
Emiliana Norgaard
04
Spowiedź 2020
Promotional materials and limited-edition silkscreen posters for a film premiere. The festival was unfortunately cancelled due to COVID-19 lockdown, however, so the festival was reorganized for limited digital release.
Spowiedź (Confession) explores themes of guilt, memory, and the surreal, so I designed the poster to feel like a transmission from the subconscious. The visuals rely on heavy contrast and, distressed textures. It echoes the urgency and roughness of Polish film posters from the same era, while also channeling the expressive type of genre-defining titles like Suspiria, The Dead Zone, and Now Wait for Last Year.
The complete identity system extends across digital posters, printed collateral, and social media promos. The result is a campaign that feels unearthed, not designed—like a recovered broadcast from a haunted archive.
Blake Nelson
Caleb Guardarrama
About Me
Hi! I'm Miguel, a graphic designer based in Brooklyn, NY. I’m focused on systems, surfaces, and storytelling. I’m driven by a material curiosity and a desire to build meaning through sacred form and presence. I believe that strategy doesn’t have to look corporate, and that play doesn’t have to look messy.
I work across brand, signage, editorial, and packaging—always looking for the right tone before the right style. This book collects moments where direction aligns with material, experience, space, and function.
Less about a finished aesthetic, more about shaping the language a brand uses to speak clearly, move intuitively, and feel lived-in.
Capabilities
Art Direction, Campaigns, Copywriting, Identity & Brand Systems, Naming, Packaging, Print, Signage, Strategy, Production Design, Websites, etc.
Contact
For more information or to see my book, reach out at hello@spencermiguel.com