QWD ECN-2 5L Developing Kit, 30.5 × 23 × 10 cm, detailQWD ECN-2 1L Developing Kit, 14 × 21.5 × 5.7 cm, detailA modular wordmark exploring symmetry, weight, and playful ambiguity. Built on a strict geometric grid, the forms draw from stencil typography and film aesthetics to balance structural rigor with a sense of motion and experimentation.The type system nods to old darkroom chemical kits, reinterpreted with the brutal clarity of modern DIY. The inline cut mimics the logotype’s built-in spacing logic—suggesting
precision film splices, optical alignment marks, or a frame slipping mid-exposure. Each digit holds its own, but together they carrying over the same sense of ordered experimentation.QWD ECN-2 1L Developing Kit inner pouches—Pre-bath, Developer, Stop, Bleach, Fixer 16.5 × 23 cm, detailQWD ECN-2 1L Developing Kit inner pouch, Bleach, 16.5 × 23 cm, detailQWD ECN-2 1L Developing Kit instruction card—Stop, 8.5 cm × 5.5 cm, detailQWD ECN-2 film cassette box, 400D 5.7 × 3.8 × 3.6 cm, detailQWD film stocks are chosen for mood, not perfection. Each one captures light differently—some bloom in shadows, others flatten the world into clean contrast. This system isn’t about matching skin tones or calibrating against a chart. It’s about trusting your instincts, knowing your tools, and letting the film speak first. Designed for the artists who overexpose on purpose and call it a look.QWD flagship entrance, poster 91.4 x 61 cm, detailQWD Brand manifesto, 210 x 297 mm, detailQWD disposal bin, vinyl decal, 71 x 501 cm, detailShip packaging tape, detailSEEN ONCE REMEMBERED WRONG, t-shirt, detailQuiet We’re Dreaming, t-shirt, detailQuiet We’re Dreaming No.2, poster, 45.7 x 61 cm, detailThinking Cap, hat, detail01
Quiet We’re Dreaming 2023
Quite We’re Dreaming is rooted in
the romanticization of film—not just
the image, but the entire chemical, physical, emotional process. The
visual brand draws from experimental development methods, the 90’s
London punk scene in, and a reverence for tactility without feeling nostalgic
or precious.
Nothing here is sterile. It’s a project about loving film so much that you smear it, break it, burn it—and build something new from what’s left, with
an inherent appreciation for slowness, strangeness, and analog craft. Something that felt like it had been pulled from the print tray, still wet.
The identity balances tension: structure vs. slippage, technicality vs. gesture, boldness vs. blur.
Proudly from Philadelphia, QWD is the only ECN-2 lab in the US.
Collaborators
Jeremy Saltry
Emily Lee
Henry Stockwell
Phillip Sheldon
Lex Wood